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Sales and Marketing Coordinator

Company: Federal Electronics, Inc.
Location: Cranston
Posted on: September 3, 2019

Job Description:

Responsible for executing comprehensive, integrated B2B demand generation campaigns, including email marketing and lead nurturing tactics that deliver a consistent pipeline of high-quality leads. Participate in the development and execution of direct email lead generation and nurturing activities, including identification of target prospect accounts and key personnel using databases and social media tools.Continued maintenance of the database as accounts and contacts are either moved through the phased sales process or removed entirely.Field initial requests for information and make follow-up phone calls to high value targets.Track and pre-qualify marketing generated leads, escalating interested targets to Business Development for further action.Generate, edit, and publish content on LinkedIn and other social media sites.Schedule and organize updates to website content.Using information provided by others, publish content in branded templates such as white papers, management briefs, etc. and make available online and through email distribution.Maintain calendar of all demand generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts.Track and report weekly on demand generation performance metrics, including typical marketing measures such as successful deliveries, open rates, opt outs, click thrus, requests for action, etc..Assist in developing and documenting procedures for all elements of the lead generation process.Optimize marketing automation. QualificationsBachelor’s Degree in Communications, Marketing, Business or a related field2+ years of professional experience in marketing communications with responsibility within a traditional B2B sales and marketing environmentFamiliarity with topics within traditional demand generation B2B marketing, such as email marketing, lead nurturing, and marketing automationExcellent writer and communicator (in both the written and verbal form).Strong organizational and time management skills with emphasis on accuracy and attention to detailMust be a self-starter and possess an ability to work at the highest levels with very little supervision.Advanced PC capabilities.Ability to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilitiesIs a team player with the confidence to present a professional and positive demeanor with internal and external customers.For military accounts, must be a U.S. citizen.

Keywords: Federal Electronics, Inc., Cranston , Sales and Marketing Coordinator, Other , Cranston, Rhode Island

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