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Sr Manager CRM & Loyalty

Company: Luca + Danni
Location: Cranston
Posted on: September 4, 2019

Job Description:

The Sr Manager, CRM & Loyalty is responsible for owning, understanding and growing our customer love. In this role you will be developing, implementing and advancing the company's CRM programs in support of customer growth and retention initiatives. Reporting to the President this position develops the appropriate multichannel contact strategies and programs to drive brand love and revenue. Major Responsibilities include but are not limited to:Drive and nurture our consumer/consumer databaseSupport on the ideation of new products based on a deep understanding of consumer cohortsDevelop a Loyalty marketing calendar inclusive of necessary incentives, partnerships, and messages to drive purchase frequency. Identify opportunities for program evolution and action upon these opportunities for future success.Identify new opportunities to profile and segment our customer database. Develop a holistic cross channel testing strategy to support ongoing optimization Ensure consistent, accurate reporting on Loyalty, database growth and customer retentionIdentify new database growth opportunities that will drive sign-up rates. Test new methods of capturing data either through technology improvements, strategic partnerships, or program enhancementsBuild and maintain an eco-system of triggered customer journeys that are tailored around the individual. Leverage technology to automate and test personalized content at scale.Partner with other departments to drive personalization across all of the marketing channels, particularly email, digital and socialManage the CRM database, including ongoing DB hygiene and testing /validating new data integrations Qualifications-- 5-7 years experience in multi-channel retail, e-commerce business required-- Advanced proficiency in Microsoft Word, Excel, PowerPoint, Digital Tools-- Solid loyalty program management experience -- Ability to review metrics on an on-going basis, analyze, draw conclusions and recommend immediate action-- Hands on experience in customer contact management and marketing through multiple channels: email, direct mail, and digital channels-- Solid understanding of analytics, including segmentation and modeling and applicable metrics for all tactics and channels-- Entrepreneurial; ability to drive forward with goals independently

Keywords: Luca + Danni, Cranston , Sr Manager CRM & Loyalty, Executive , Cranston, Rhode Island

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