ABM Senior Marketing Operations Manager

Company: VirtualVocations
Location: Cranston
Posted on: September 20, 2023

Job Description:

A company is looking for a Senior Marketing Operations Manager, ABM.
Key Responsibilities:

Lead the administration, configuration, and optimization of the ABM platform
Implement account-based targeting, personalization, and engagement strategies and governance
Develop training programs and materials to educate teams on ABM best practices and platform usage

Required Qualifications:

Minimum 8 years of experience in Marketing Operations and/or MarTech
Minimum 3 years of experience with ABM platforms such as DemandBase, 6sense and Folloze
Experience in lead and account scoring models, predictive models, in both Marketo and ABM platforms in a B2B software environment
Previous experience owning the implementation of an ABM platform, education, training and enablement of marketing and sales at enterprise scale
Strong analytical skills with an understanding of ABM funnel metrics

Keywords: VirtualVocations, Cranston , ABM Senior Marketing Operations Manager, Executive , Cranston, Rhode Island

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