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Digital Marketing Analytics Director

Company: VirtualVocations
Location: Cranston
Posted on: September 19, 2023

Job Description:

A company is looking for a Director of Digital Marketing Analytics.
Key Responsibilities:

Lead a team of analysts to develop detailed, quantitative analysis to optimize business performance
Synthesize data across multiple sources to generate reliable cross-channel reporting
Provide variance and impact analyses of lead generation, cost, revenue, and contribution margin

Required Qualifications:

Bachelor's Degree in Finance, Marketing, or Business Administration
Minimum of 8 years of management experience
Minimum of 7 years experience in Marketing Analytics
Strong proficiency with SQL - 3+ years of experience
Experience with GA4 conversion and lead attribution

Keywords: VirtualVocations, Cranston , Digital Marketing Analytics Director, Executive , Cranston, Rhode Island

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