Senior SEM Specialist
Company: Fundamental Media
Location: Boston
Posted on: April 19, 2024
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Job Description:
Fundamental Media is looking for a skilled professional to join
our dynamic and enthusiastic Boston office, joining a Search Engine
Marketing team delivering standout performance, insights and
analytics to a range of clients in the Finance and Higher and
Business Education industries. The Role The Sr. SEM Specialist's
advanced skills in search engine marketing, project management and
communication make them a vital contributor to the success of the
SEM team. As an Sr. SEM Specialist, you will help execute
high-level account campaign strategies into optimizations which
directly affect campaign performance and team success. You will
regularly analyze and interpret data, discover and address
opportunities, collaborate on campaign strategy with clients and
the SEM team, formulate and test hypothesis as well as give
critical insights on campaign activity and performance. At least 3
years of experience working in a similar role as a Search Account
Specialist or Marketing Analyst on biddable media campaigns is
required. This team member consistently displays a positive
attitude and level of team service which not only drives
themselves, but everyone in their sphere to succeed. This includes
taking initiative in not only their own personal and career
development but encouraging their team's as well. A high level of
proficiency in working with all Google & Bing Ads products, Google
Analytics 4, as well as Excel & Google Sheets as it relates to SEM
is required. Experience managing a team is a plus, as this role
will have direct reports. This role reports to and works closely
with the Director of Search Marketing. About Us Fundamental Media
are front runners of media planning & buying and technology who
live and breathe advertising. Established in 2003 in London, we
have grown to over 160 people whilst retaining the important ethos
that our staff are part of our family. Our vision was to become a
leading specialist and we have achieved this through a combination
of contemporary and innovative technologies. This includes our
in-house proprietary performance marketing technologies and
reporting platforms, in-house programmatic solutions, research team
and most importantly our people, each with expert sector knowledge.
With a global footprint, offices in Boston, London, Hong Kong and
Sydney, our clients are world-class Investment Managers and Higher
and Business Education institutions with diverse requirements and a
global reach. Core Responsibilities
Keywords: Fundamental Media, Cranston , Senior SEM Specialist, Accounting, Auditing , Boston, Rhode Island
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