Director of Intent and Canada Marketing
Company: Wayfair LLC
Location: Boston, MA
Posted on: August 15, 2017
Job Description:
Position: Director of Intent and Canada Marketing This posting covers multiple openings for the position
described. Duties: Will lead the team in optimizing the day to day channel
performance for strategic growth initiatives across the company. Work with
Senior Leaders across departments on strategic/cross-functional initiatives, including
Product Management, Category Management, and Engineering. Develop and
refine our strategic growth strategy, which will be used by Wayfair’s
Lifestyle Brands. Define KPIs for Wayfair.com, and establish stretch goals for
3-6-12 month time windows to refine KPI’s. Define, pilot, and rapidly iterate
strategy and growth initiatives, with an understanding and strategic view on all
internal/external factors and influences. Manage and optimize a $100M dollar
marketing budget to meet ROI goals. Partner with and leverage internal teams to help
drive and implement agendas. Monitor campaign performance, react to
deviations from plan and modify plans accordingly. Relentlessly drive growth through
innovative strategies and meticulous execution to drive step change
improvements in performance. Institute rigorous test-and-learn methodology to
achieve desired results; and develop talent within the organization, including
mentoring and developing the team. Requirements: Master's degree in business administration,
engineering, mathematics, finance, economics or related field (willing to
accept foreign education equivalent) plus four (4) years of experience
performing business analytical analysis growth strategy or, alternatively, a
Bachelor's degree and six (6) years of experience as noted above. One (1) year of
experience must include: identifying operational process improvement
opportunities and driving concurrent improvements in people, process and technology;
creating strategic roadmaps for growth and managing implementation against
deadlines and milestones; leading development of Big Data Analytics solutions
leveraging the latest data analysis techniques (e.g., machine learning) for
large quantities of structured and unstructured data; managing large scale
cross-functional transformation in high growth organizations; leading executive
level communications across multiple stakeholders in both written and
verbal form (e.g., strategic vision alignment, regular status updates,
one-on-one discussions) using presentation tools such as PowerPoint;
leading cross functional teams of engineers, data scientists, and other
specialists for strategic growth initiatives; defining strategic vision and
managing deployment of digital tools and technology platform; and managing and
building partnerships with vendors and other industry participants. Submit resume to Wayfair LLC, Sal Lisanti, 100 Huntington Avenue
4 Copley Place, Boston, Massachusetts 02116 or via https://jobs.wayfaircareers.com/jobs/ouNP5fwV
Keywords: Wayfair LLC, Cranston , Director of Intent and Canada Marketing, Retail , Boston, MA, Rhode Island