Brand Manager (Equaline and Shoppers Value) - Remote
Company: UNFI
Location: Providence
Posted on: May 3, 2024
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Job Description:
Job Overview:The Brand Manager is responsible for driving
profitable brand growth in support of the Brands+ business. This
role will plan, direct, andimplement the US marketing strategy of
Equaline and Shoppers Value. They are responsible for working
cross-functionally with Sales,Sales Operations, Merchandising,
Product Development, Product Business Management, and Finance to
meet goals and attainmetrics. Innovation is critical and the Brand
Manager must understand how to move with speed in developing new
products andrenovating old ones. It is an important position for
the company, and they are a key member of the Brands+ Brand
ManagementTeam.Job Responsibilities:Innovation (50%)Guides the
development of new products from concept to launch. Utilize
category and consumerinsights to identify growth opportunities to
drive new product development.Establishes and executes multi-year
innovation pipeline from concept to commercialization.Develop new
products and manage category white space based on trends and
consumer insightsincluding leading concept presentations.Manage
product and category lifecycle process including brand portfolio
activity, brandinvestments, and/or sunset plans.Recommend and
partner with cross-functional groups on SKU rationalization, sales,
contributionto category, and profitability.Business
Leadership(25%)Leads, updates, and optimizes integrated product,
price, promotion, and packaging strategies todrive sales growth and
EBITDA expansion.Provide insight on promotion timing, pricing, and
tactics to improve sales and profitability for thebrand. Identify
what is working at a retailer and what is not and provide
recommendations onhow to improve performance.Oversees market
research and analysis including buying trends, competitor analysis,
andconsumer insights. Generates deep category, customer, consumer,
and competitor insights frommultiple sources including primary
research, secondary data sources, and customer
interactions.Monitors and analyzes market and competitor
performance/activities.Prepares for and attends monthly financial
and S&OP Meetings, explaining the business drivers.Develop
compelling selling stories for key customers to help secure new
product listings andsupport key initiatives.Develop insights based
on ad hoc analyses utilizing Nielsen s syndicated data. These will
include,but are not limited to, the following:o Brand and category
sales trendso Category and pricing segmentationsBrand
innovation/renovation; New product sales measurement.Strategic
Planning (15%)Understand the strategic vision of the company and
marketing team to align brand portfolio tothose visions.Develop
strategic brand plans for priority brands that utilize consumer
insights and cross-functional input from key stakeholders on the
Brands+ team and UNFI.Develop long-term, broad stroke 3+ year
initiatives that expand the brand presence, increase, anddiversify
revenue streams, and improve margins/ profitability.Responsible for
exclusive private label and national dynamics within the portfolio
to create awinning strategy and reason for each.Team Collaboration
(5%)Serve as the Brand Steward and ensure all products,
communications, promotions, andinitiatives align with the
brand.Peer-leadership of a cross-functional team to create
alignment and smooth release of productsand projects including
strategic initiatives, pricing, and sales initiatives.Be a
professional, excellent communicator, exceptional listener, and
provide consistent follow-upand updates.Publisher and creator of
period brand performance reports and owner of brands for
quarterlybusiness reviews.Performs other relevant job duties as
required.Project Management (5%)Responsible for project management
duties related to product launches, product improvement,and product
rationalization initiatives and ensuring targeted milestones are
met on time.Create brand plan calendar and timelines to ensure
on-time deliverables by planning and being astrong
contributor.Performs other relevant job duties as required.Job
Requirements:Education/ Certifications/or Equivalent combination of
education training and experience:Bachelor s degree in marketing or
business preferred or equivalent related experience and
training.MBA preferred.Experience:5+ years of relevant work
experience, preferably at a consumer-packaged goods company in
brand management,Proven experience turning ideas into reality,
starting with strategy to executing tactics.Action-oriented with
exceptional project management and organizational skills; able to
manage multiple, often acceleratedprojects at once.Proven ability
to analyze and interpret data and provide data-driven
recommendations in line with business objectives.Use of syndicated
(Nielsen, IRI, SPINS) consumption and HH panel data and consumer
research.Strong knowledge of promotion techniques, pricing policies
and distribution channels.Thorough understanding utilizing insights
and trends to create strategy, tactics and goals.Curious mindset
and passion for growing the brand and business.P&L and ROI
basicsSales analyticsKnowledge/ Skills/ Abilities:Excellent oral,
written communication and excellent interpersonal skills.Strong
sense of urgency and project management skills.Team player and
working leader.Highly motivated / self-starter.Strong quantitative
analysis skills.Ability to prioritize a multitude of tasks.Ability
to work in a fast-paced environment and manage various projects at
the same time.Meticulous attention to detail.Strong proficiency
with Excel & PowerPoint.Flexible and adaptable to learning and
understanding new technologiesSome travel may be required.All
qualified applicants will receive consideration for employment
without regard to race, color, age, religion, sex, sexual
orientation, gender identity or expression, national origin,
disability, or protected veteran status. UNFI is an Equal
Opportunity employer committed to creating an inclusive and
respectful environment for all. - M/F/Veteran/Disability. VEVRAA
Federal Contractor.
Keywords: UNFI, Cranston , Brand Manager (Equaline and Shoppers Value) - Remote, Executive , Providence, Rhode Island
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